New business firms need to use innovative methods of advertising to attract consumers and create awareness of the new business. The process should begin with market segmentation to determine who your target audience will be. Create a website and social media pages that are corporate and informative to represent the company. Content marketing should be taken advantage of through blog posts, videos, and infographics. Nurture leads and engage the customers by email marketing. Promote products with other companies that are related in the type of products that they sell. Analyze the results of your actions using analytics to optimize the approaches. With such strategies in place, new business entities are capable of reaching out to the intended market and thus experience growth.